Tuesday 9 November 2010

Freeway Eyewear 2010 - the inroads of Californian sunglasses

Freeway Eyewear is a new one to me and that because it's a new one generally, launching earlier this year.

Here I feature pictures of Lily and Josh wearing L.A. Rays (top), Freeway 405, my favourite (above) and Freeway 10 (left).

I love it that in California even the road infrastructure is cool enough to lend its names to eyewear. Can't imagine that here in London - Motorway M25 sunglasses. Doesn't quite have the same ring to it.

So who are Freeway sunglasses aimed at? According to founder Alex Israel, "Freeway sunglasses are made for international shipping magnates, lithe gamines, American gigolos, blonde bombshells, ladies-who-lunch, country-club tennis pros, martyred grunge rockers, post-modern architects, Bat-Mitzvah tutors, out-of-work actors, psychic friends and you."

Freeway Eyewear is available from a few places on the west and east coasts, from Barneys.com and soon from Freeway's own online store.

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