Prada FW2012 women's ad featuring Prada Portrait sunglasses

Prada maintain's its status as the most interesting designer fashion brand for specs, as is demoed in this FW2012 ad, featuring its Portrait sunglasses

Ewe Year Glasses: Deer jawbone glasses from Emma Montague (EWG is back!)

Sheep-related frames eluded us for our annual Ewe Year Glasses post so we stretched the ovine boundaries just a little... check out Emma Montague's deer jawbone eyewear, above.

This is EWG's first post in many, many weeks, following relocation, regrouping and a planned forthcoming rejuvenation of the site. Happy New Year!!

Limited-edition Beth frames from Mykita, by Beth Ditto

Mykita has teamed up with Beth Ditto to produce this exquisite limited-edition frame, "Beth". It comes in purple and white versions with violet gradient lenses. There are 100 frames in purple, and the white one, ditto.

Brixton Village #3: Kirk Originals Beam in green on Meriem

Meriem wears a wonderful frame from the Beam collection at Kirk Originals, whose Sale at the flagship Conduit Street store in London ends  tomorrow - Saturday 22 July (70% off some stuff so quick, quick, quick).

Look out for Meriem in her Kirk shades in a separate post soon. Like many people with Kirk Orginals specs, she's a fanatic so has >1 pair.

Footnote: Meriem works round the corner from Kirks' on Heddon Street for Momo, where EWG remembers a Roberto Cavalli Eyewear launch in (about) 2002. Lots of snakes on the temples... I think I met someone from S Club 7.

UPDATE  21-7-12: It was 2001 and it was Liberty, later known as Liberty X, not S Club.

RVS Handmade Eyewear: the V-sign from Istanbul?

V is for very very good... RVS by V Eyewear for 2012.

Medwinds x Henrik Vibskov On The Beach sunglasses

Continuing the trend for clips, increasingly with contrasting shapes, comes Medwinds' collaboration with Henrik Vibskov with these sunglasses from the On The Beach collection. Price: £180 online here.

Lindberg reinterprets 1950s men's classic with sleek 9802 frame

Lindberg always brings a little class to glasses, as illustrated by its take on the popular 1950s look du jour, above: the 9802 from the Lindberg Strip collection (note the clever hinge!).  Above that in the main photo is the minimalist 2171, from the Spirit range.

YMC vs Mc Ginn Eyewear: Bonafide frames from rare acetates

How about that acetate for a debut? We've mentioned Mc Ginn before, but this is the first collection we've featured. You Must Create (YMC) is one of the most highly regarded men's fashion brands of the UK (have just visited its site and am resisting the urge to splurge). Mc Ginn, or Bonafide Mc Ginn, the name behind London eyewear designer Brian McGinn, has released these images and more of his collaboration with YMC: eight designs in five colourways, handcrafted in France with rare acetates. Above is Rocco, and below are Bonafide, Nitin, Parlour and Slim. Available soon...

Dzmitry Samal's 2012 eyewear collection: Intersection

Dzimtry Samal has graced these pages a couple of times before so it's exciting to catch up with his 2012 collection, Intersection, a fitting name given Samal's background in car design. The name actually refers to the intersection of shapes, whether a circle, triangle, square or  hexagon. Acetate frames, handmade in France, are available from Dzimitry Samal now – priced €298 – and from high-end opticians soon.


Photos by www.cessphoto.com

Studio Swine SS2012 Eyewear and Hair Glasses

Studio Swine is a London-based design art and fashion house run by Azusa Murakami and Alexander Groves. EWG likes - particularly the clips! Above are some creations made for London Fashion Week reflecting the Icarus theme of Jane Bowler's womenswear collection. And below are Hair Glasses, which comprise human hair with bioresin as a binding agent. The frames are 100% biodegradable and no harmful substances are released during production...

Yves Saint Laurent SS2012 sunglasses: layer it on...

Am enjoying the use of layers in these Yves Saint Laurent 2012 sunglasses: above is YSL2350 and below the YSL6366 cat's eye. Interesting to see more subtle branding from the designer names...

Thom Browne by Dita 2012 eyewear: safety first

Popped into the brilliant Eye Company on Wardour Street last week where I was introduced to these little beauties from luxury menswear designer Thom Browne, produced by Dita Eyewear. Loving the clips, the mesh safety sides and, having tried them on, the comfortable wire temples. Well worth the price tag!

Buy contrast, buy colour: L.G.R 2012 sunglasses

L.G.R's creations for 2012 once again demonstrate that the Italian handmade frame designers are the cleverclogs of colour and contrast. Few top-end brands tick all the boxes quite like L.G.R – top to bottom: Nairobi with mirrored lenses, Tsavo in matt brown and green, Alexandria in black and dark grey, Carthago in havana and green, and Nairobi in honey and green. Yum!

Chanel 2012 eyewear ad campaign with Linda Evangelista

Guess who these are by! Good colours. Modelled by Linda Evangelista for Chanel's summer 2012 ad campaign.

Cutler & Gross 2012 sunglasses: starry eyed surprise

Ordinarily, anyone suggesting to make a pair of sunglasses that are star-shaped on the outside and circular on the inside, might be laughed out of a design studio. But Cutler and Gross is hugely capable and its signature piece for the summer is simply out of this world.

Have a look at the Cutler and Gross Magazine for much much more...

Prada SS2012 classic American car-inspired sunglasses

EWG has long held up Prada as the most exciting designer brand on the eyewear scene and 2012 has demonstrated once again that it can create something exciting every season. Along with the rest of its SS2012 collection, classic American cars provide a dominant influence on the designs...

Kuboraum Masks - chunky shades and glasses designed in Berlin

Berlin has a good track record in amazing eyewear brands so when I heard about Kuboraum – literally Cubic Room – I knew it'd probably be impressive. And it is – hoorah! The 'masks' in collection K001 are chunky, bold, black frames, designed in Berlin and handmade in Italy.

"Kuboraum are cubical rooms where we shelter ourselves, free to live our intimacy and look at the world through two lenses," say the designers, and I get what they mean. For a new brand, it already seems to have a good distribution - available in Europe and beyond