Thursday 13 January 2011

Hometown hook-up: Lena Hoschek sunglasses in collaboration with Robert La Roche

Lena Hoschek sunglasses in collaboration with Robert La RocheAustrian fashion designer Lena Hoschek presents her first collection of sunglasses, and all I can ask is why she hasn't done it before!?

The collection is a collaboration with Robert La Roche, the top notch eyewear brand from the same country, indeed from the same city, Graz.

After assisting Vivienne Westwood, Hoschek started her own label at the age of 24 in 2006. Fascinated by the female ideal of the 1940s and 50s, she mixes quality craftsmanship and high-end tailoring with rock 'n' roll, punk music, tattoos and fast cars.

Well welcome to the wonderful world of eyewear Lena and congratulations. Mrs EWG says well done too! Here's hoping this isn't a one-off!







Lena Hoschek sunglasses in collaboration with Robert La Roche

Lena Hoschek sunglasses in collaboration with Robert La Roche


Lena Hoschek sunglasses in collaboration with Robert La Roche


Lena Hoschek sunglasses in collaboration with Robert La Roche

Lena Hoschek sunglasses in collaboration with Robert La Roche

Lena Hoschek sunglasses in collaboration with Robert La Roche

Lena Hoschek sunglasses in collaboration with Robert La Roche

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