Friday, 8 July 2011

London Retro launches with exclusive web collection

London Retro launches with exclusive web collection: Fitzrovia
London Retro launches with exclusive web collection: Shoreditch
London Retro launches with exclusive web collection: Queens
London Retro launches with exclusive web collection: Shoreditch (left) and Portobello
London Retro launches with exclusive web collection: Queens (left) and CarnabyInvitations to new eyewear brand launches in London are few and far between so I went along to the Zigfrid Von Underbelly bar this week with a skip in my step.

London Retro is quite an accurate description as brand names go: nine classic styles with names like Fitzrovia (top), Shoreditch (second down), Queens (third), and Portobello (above on him, with Shoreditch on her). Finally Sam and Jodie, at the launch party, wear Queens (far left) and Carnaby (left)

What is decidedly modern, however, is that London Retro is exclusively available online. The spectacle collection comes from Glasses Direct, the UK online retailer, and every London Retro frame is £99, including single-vision lenses. The collection looks good: lots of colour choice and it comes with a suitably retro case.

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